MOBILE MESSAGING
AND M-COMMERCE

Louise Smith is a leading consultant in ad and promotional technologies that can create, manage and execute a turn-key mobile messaging promotion for you.

• Text messaging is the key "new" vehicle of communications in the U.S. due to increased carrier interoperability and consumer awareness:
• Over 57 million Americans now use text messaging features on their cell phones, up 50% .
• U.S. phones sent 1 billion text messages in December, up sharply from 25 million a year earlier.
  

The youth demographic has embraced text messaging:

• Teens lead actual SMS usage 80% of text messaging in the United States from age 12-30 yr old demographic (source: mobileYouth.org)
• In markets such as Los Angeles and NY that means that over 50% of the youth market is Latino or of multi-cultural origin.
• *For teenagers worldwide, text messaging is their language of choice. And a hybrid of Spanglish - that we can convey your message in!

*When asked which item would be least willing to live without for a month:

• Teens (18%) and college-aged Americans (23%) both value their mobile phones above all other options(Mobile phone, land line, television, newspaper, magazines, computer, radio, stereo, Palm Pilot, or the Internet)
• Mobile phones have now become a necessity in their social life-driven mobile lifestyle.

The Female Market and Text Messaging:

• *In a study commissioned by Verizon Wireless, 87% of 30-to-40 year old women felt text messaging would help them improve their personal and business communications and feel wireless texting is more appropriate than taking a voice call in certain situations. -Women Embrace Texting by Bob Woods.
• *What's more, in the same study, 80% of the women surveyed said they'd find their phones more useful if they could multitask with them by being able to send a text message while talking at the same time. -Women Embrace Texting by Bob Woods.